Applied Business Analytics Casebook

Applied Business Analytics Casebook

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All rights reserved. No part of this book may be reproduced, in any form or by any means, without permission in writing from the publisher.

Printed in the United States of America

First Printing November 2013

ISBN-10: 0-13-340736-5 ISBN-13: 978-0-13-340736-5

Pearson Education LTD.

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Library of Congress Control Number: 2013946942

From the Library of Jikovey McCurdy

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For my wife, Nicole, and my daughter, Noelle. You are the inspiration for

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Table of Contents

Preface . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . xvi

Part 1 Forecasting and Process Analysis . . . . . . . . . . . . . . . . . . . .1

Case 1 Forecasting Sales at Ska Brewing Company . . . . . . . . . . . . . . . 3

Eric Huggins, Fort Lewis College

Case 2 Maintaining Financial Success and Expanding into Other Markets at FeedMyPet.com . . . . . . . . . . . . . . . . . . . . . . 15

Charles A. Wood, Duquesne University

Case 3 Forecasting Offertory Revenue at St. Elizabeth Seton Catholic Church . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 25

Matthew J. Drake, Duquesne University Ozgun Caliskan-Demirag, Pennsylvania State University—Erie, The Behrend College

Case 4 Pizza Station . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 33

Kathryn Marley, Duquesne University Gopesh Anand, University of Illinois at Urbana–Champaign

Part 2 Optimization and Simulation . . . . . . . . . . . . . . . . . . . . . . .45

Case 5 Inventory Management at Squirrel Hill Cosmetics . . . . . . . . 47

Paul M. Griffin, Pennsylvania State University

Case 6 Safety Stock Planning for a Hong Kong Fashion Retailer . . . 65

Tsan-Ming (Jason) Choi, The Hong Kong Polytechnic University

Case 7 Network Design at Commonwealth Pipeline Company . . . . . 77

Matthew J. Drake, Duquesne University

Case 8 Publish or Perish: Scheduling Challenges in the Publishing Industry . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 81

Beate Klingenberg and David Gavin, Marist College

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viii THE APPLIED BUSINESS ANALYTICS CASEBOOK

Part 3 Decision Analysis . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 99

Case 9 Narragansett Brewing Company: Build a Brewery . . . . . . . . 101

John K. Visich, Christopher J. Roethlein, and Angela M. Wicks, Bryant University

Case 10 Aluminum Versus Plastic: A Life-Cycle Perspective on the Use of These Materials in Laptop Computers . . . . . . . . 107

Ryan Luchs, Drew Lessard, and Robert P. Sroufe, Duquesne University

Case 11 HealthCare’s Corporate Social Responsibility Program . . . . 131

Robert P. Sroufe and Marie Fechik-Kirk, Duquesne University

Case 12 PaperbackSwap.com: Got Books? . . . . . . . . . . . . . . . . . . . . . 143

Brandy S. Cannon and Louis A. Le Blanc, Berry College

Case 13 Stranded in the Nyiri Desert: A Group Case Study . . . . . . . 161

Aimée A. Kane and Mercy Shitemi, Duquesne University

Part 4 Advanced Business Analytics . . . . . . . . . . . . . . . . . . . . . .165

Case 14 Joe’s Coin Shop: Entry into Online Auctions . . . . . . . . . . . . 167

Charles A. Wood, Duquesne University

Case 15 Vehicle Routing at Otto’s Discount Brigade

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