Crisis Communication Plan for (ficticious case study)
You’ve heard from the CEO. you’ve attended the meeting with the senior staff, and you’ve reviewed all the materials. Now, your task is to stand up in chairman’s staff meeting and present your recommendations for what needs to be done to address this crisis situation. You need to identify the critical issues in the case, make an argument about how to handle the crisis properly (be persuasive) and what steps that entails, and formulate strategies for addressing any objections raised by executives. (Hint #1: Use all the data from attachment and Your primary stakeholders for this are the executives). You have to think critically and carefully about the issues, the history, the stakeholders, the messaging. In fact, you almost have two strategic comm efforts here: Shane and his executive team and the Platte Valley site stakeholders. And you already know that sometimes being concise is more challenging than being verbose!