Discuss your logo design in terms of visual appeal, creativity, and readability.

Discuss your logo design in terms of visual appeal, creativity, and readability.

The client has asked for different versions of the logo to be used on their website, in part of their digital marketing strategy and print materials. You will provide to the client:
a. A color version (logo includes 2 or more colors).
b. A black and white version.
c. A version of the logo that can be used on the web (including web safe colors).
d. Vertical, horizontal, and square versions of the logo

  1. In the logo design report, include all versions of the logo clearly labeled.
    Artist Statement Rationale
  2. After you have designed the logo, write an artist statement in the logo design report that includes:
    a. Discuss your logo design in terms of visual appeal, creativity, and readability.
    i. Discuss why the design appeals to the intended audience.
    ii. Discuss why you used certain design elements and fonts.
    Submission Requirements
  3. Submit the Logo Design report, .png of each logo, and the source file (i.e. Adobe Illustrator-.ai, Inkscape-.svg).
  4. Please submit your completed project to your Assignments Folder in before the due date.

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