Part I: Continue reading chapter 8 and then answer the following questions:
Describe the components of a country market assessment.
What are the marketing opportunities in the BRIC countries
Identify the various market entry strategies
Highlight the similarities and differences between a domestic marketing strategy and a global marketing strategy.
Part II: We tend to view things only from an American perspective. But, Internationalization is defined as the process of viewing a topic from a foreign country s perspective. This assignment will give you a chance to do just that; view something from a foreign country s perspective instead of an American perspective.
Here is your Assignment: Write a one page article critique on any issue you want but it must come from a publication other than a U.S.one. Also, make sure to cite your source.
An example could be this.
The RussianCrimea issue. We know the American perspective is that this is aggression on Russia s part. But how would other foreign publications see it
Immigration reform in the U.S. How is this viewed from a foreign perspective
Affordable Health Care Law. How is this viewed from a foreign perspective
The American Presidential Race. How is this viewed from a foreign perspective (These are just examples you can use or pick your own topic)
Here are some examples of foreign publications to choose from .Or find your own:
Al Jazeera Go to Google and type in Al Jazeera
Part III: Watch the video on Chinese Management Culture – (the link is provided below) and then write a – one page summary of what you have learned in regards to the differences between the Chinese and the Western (USA) style of management. Also, include in your summary a definition for the word Guanxi. If the link does not work then copy and paste the link or go to you tube and type in Clan-Based Networking – Management in Chinese Cultures