The company in question would be Peapod.com……
This week for your project, you will provide advice on how your client can best market to their customers and optimize their website.
In a minimum of 3 full pages, provide a report that includes the following:
How might the company build more of an online presence”
Analysis of their website. What was favorable about their website What are some of their website attributes that customers may find unappealing
Recommendations for data that they should capture to help with their online conversions (sales) and why.
Discuss how the business would benefit from adding a company-sponsored blog to their website.
Include an APA formatted title page.
Include an APA formatted reference page with at least 3 credible sources – with 1 source being from an academic journal (academic journals can be accessed through databases listed on the Rasmussen Library and Learning Services page)
*Remember to use proper tone in your paper. You are speaking from a “consultant” point of view. Your audience is the Leadership Team for the online grocery store.