Topic: To what extent does repeated exposure to advertising communications limit consumer choices and orientate consumers towards familiar brands?’

Order Descriptionwhy companies spend billion of dollars a year on advertising, mention studies relating to thought proceses in buying behaviour, dagmar, understanding of how organisations use advertisng communications, and impact advertisement has in relation to consumer brand choices, make references relating to familiarity, leading to preference
*meere exposure
********ADDRESS STRENTGHS AND WEAKNESSES OF LITERATURE REVIEW**********
Peter chisnall
Jobber
Hoyer
Make references to existing literature to the research question

I’ll be emailing you throughout, any questions please ask and will add files so you gain an idea of my dissertation.

 
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